Business Start-up Advice - Focus on
Your Information Product
Maybe you are reading this article in a cubicle
somewhere. Or maybe you are surfing the internet on the
weekend because you have an idea for a business, and all you need to
know is what to do first! Allow me to give ou some business start-up advice.
Begin by nailing down what you will market as your information product.
That begs the question, "What is an information product?" An
information product is any knowledge in your head that others would
find valuable. Let me repeat that, any knowledge or
experience in your head that others would find valuable can be packaged
Start-up Advice #1 - Use Different Mediums
You can share this knowledge with others through a variety of
media. That can be a digital product, a physical product, an
eBook, a video, an audio, or all of the above. Many of my
products have an all of the above component. Some are
written, some are videos, some are audios, some are multi-media
Start-up advice #2 - Build Your Own Brand
You must have at least one product that is your very own. Why
do I say that? Because you want to build your own brand and
not someone else's. I am okay with network
marketing. That is fine. If you want to do Avon or
Shacklee or Amway or whatever you want to do, go for it. But
I still contend that you must have
at least one product that is your very own so you are
building your own brand and not necessarily someone else's.
You want more control over your business. You do not want to
work for 5% or 2% or whatever somebody decides to pay you.
You do not want somebody telling you that you cannot put up website, or
you can only have this kind of wording when you are starting up your
own business. You want total control. And you want
to keep the lion's share of the products. In an information
product, you can keep 90-95%. Whatever your hard costs are,
they are very small. You get to keep the lion's share of the
All of the big players have their own product. We are talking
names like Armon Moore, Ray Edwards, Alex Mendoza, and Dan
Kennedy. All the guys in the information marketing business
have their own product. Why? Because they know that
it works and it builds their own brand instead of someone else's.
Start-up Advice #3 - Stop Trading Time for Money
A lot of you are in that trap right now, whether you are working in a 9
to 5 job, or even if you are doing consulting. You are still
trading time for money. When you create something one time
and sell it over and over and over, you get out of that trading time
for money trap.
Start-up Advice #4 - Establish Your Authority
Imagine being able to give people information, an eBook that you have
written or CDs that you have made. Anything that sets you
head and shoulders above the next guy. That is massive
credibility for your offline business.
Imagine bringing people in through lead generation systems and giving
them a free report. Giving them something they can touch and
information products can bring in tons of leads and establish you as an
expert in your niche.
Take the plunge and begin committing to paper the ideas you have in
your head. Create information products from those ideas, and
build your business. Then in a short while, you may be giving
someone else business start-up advice.
Copyright Stephen Beck, 2010
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Stephen Beck can
give you online business ideas and teach
to make your first $1000 on the internet. Pick up his FREE
webinar replay where he shows you everything you should do: http://www.YourOnlineBasics.com/go.html.